Straightforward structure, scoped to what you actually need
Pricing depends on the size of your competitive landscape and how much of the six-month calendar you want fully briefed. Below is a general outline of how engagements are typically structured.
Landscape Assessment
A focused starting point for teams that want clarity before committing to the full build.
- Competitive content audit, up to 5 companies
- Gap analysis summary document
- High-level topic cluster outline
- One review call to walk through findings
Full Editorial System
The complete build: analysis, clusters, calendar, and a brief for every piece across six months.
- Full competitive landscape analysis
- Topic clusters mapped to buyer stage
- Six-month editorial calendar
- Individual brief for every calendar entry
- Live handoff and training session
Team Enablement Add-On
An added layer for teams who want additional support putting the system into practice.
- Extended two-hour training workshop
- Brief-writing template for future cycles
- Style and tone reference guide
Mid-Cycle Refresh
An optional check-in near the midpoint of the six months if your market or roadmap shifts.
- Review of published performance to date
- Recalibrated cluster priorities if needed
- Updated briefs for remaining calendar entries
What factors change the final scope and price?
The size of your competitive set matters. Reviewing three competitors takes less time than reviewing eight. The volume of content in your six-month calendar matters too. A calendar with eighteen briefed pieces is a smaller undertaking than one with forty.
Industry complexity plays a role as well. A niche technical category with limited public information sometimes requires more research time than a category where competitor content is easy to review.
We discuss all of this on an initial call before proposing a specific scope, so the number you're quoted reflects your actual situation rather than a generic package.
A few questions people ask about pricing
Is there a recurring fee after the engagement ends?
No. Each package above is a one-time project fee. There's no retainer built into the base engagement. The mid-cycle refresh is optional and only comes up if you choose to schedule it.
Do you offer payment in installments?
For the Full Editorial System package, we typically split payment into two installments, one at kickoff and one at delivery. This can be discussed during the initial scoping conversation.
What if we only need part of the process, not the whole thing?
The Landscape Assessment exists for that reason. Some teams already have their own calendar structure and just want a grounded competitive analysis to inform it. We're glad to scope a partial engagement if that fits your situation better.
Not sure which option fits your situation?
Send us a note describing your current blog and team setup, and we'll suggest a starting point.
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